The James Avery story began with a dream, a leap of faith, and a profound love for the craft. Avery, a World War II bomber pilot, found his true calling in the art of jewelry making. Inspired by the beauty of the world and the symbolism of faith, he set out to create jewelry that connected with people on a spiritual and emotional level. In 1954, with little more than a vision and $250, James Avery Artisan Jewelry was born in a small garage in Kerrville. Avery's first pieces were modest but carried deep meaning. His commitment to craftsmanship and dedication to his Christian faith became the foundation upon which the company flourished.
Avery's insistence on quality craftsmanship soon gained recognition. His jewelry designs, characterized by intricate detailing and enduring materials, began to attract a dedicated following. Avery's designs were symbols of faith and love that resonated with people, especially those attending summer camps in the area looking for a treasured memento to commemorate their time in the Kerrville area. His commitment to using the finest materials, such as sterling silver and gold, ensured that each piece was a timeless work of art. The company's headquarters in Kerrville is still home to the workshop where skilled artisans handcraft each piece. This dedication to craftsmanship is not only a nod to the company's roots, but also a testament to its enduring commitment to quality and design.
As James Avery Artisan Jewelry continued to flourish, it expanded its reach beyond Kerrville. The company now has more than 100 stores across the United States, each offering a unique and personal experience. Customers can explore the vast array of designs and even customize pieces to create their own special symbols of faith and love. Despite its growth, James Avery Artisan Jewelry is still a family-owned business. James Avery's son, Chris Avery, carries on his father's legacy as the current chief executive officer. The commitment to quality and craftsmanship, deeply rooted in faith and tradition, continues to define the brand.