In Pampa, the White Deer Land Museum is located in the two-story 1916 building that was the last headquarters of the White Deer Land Co. (1886-1957), organized after English bondholders foreclosed on the Francklyn Land and Cattle Co., formed in 1882 with some 631,000 acres in what became Gray, Roberts, Carson and Hutchinson Counties. The company was a strong influence in settlement of the area, under managers George Tyng, T. D. Hobart, C. P. Buckler, and M. K. Brown.

The museum, organized in 1970, offers a glimpse into the region’s past through numerous exhibits located in dozens of rooms oif the 1916 building. The adjacent Holland Wing at 112 S. Cuyler was remodeled in 1995., and in the annex at 124 S. Cuyler (acquired in 1988 and remodeled in 2007), the Red River War receives special attention, with displays feature Native American groups and military battles in the area as well as one of the largest collections of Red River War artifacts on display in the Texas Panhandle.